My Professional Portfolio
About Me
I graduated from the University of Nebraska-Lincoln and received my Bachelor of Journalism in Advertising and Public Relations in 2018. During my time at UNL I gathered enough knowledge, experience, and tools to go into the workforce and help others be successful.
For Business:
I am a versatile marketing and advertising professional with a proven ability to write engaging copy and shape the strategy behind highly successful social media campaigns. I have served as a Creative Strategist on multiple projects, partnering cross-functionally to meet brand guidelines, project milestones, and client stakeholder goals and expectations. My goals are to create strategies and solutions for clients in order to help them better connect with their audience. I always bring a strong eye for detail and positive attitude in everything that I do.
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For Pleasure:
I enjoying traveling with friends and family when possible. I made it a goal to keep my nose behind a book more than a screen and I enjoy cheering on the Huskers every Saturday during the fall. Often times I will be spending time with my Golden Doodle, Riggins, or trying to acquire a green thumb!
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Welcome to my work
Creative Portfolio
Worked on Copy, Research, Social Media, PR, Strategy and Tactics
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CoJMC Campaign
Rebranding Campaign:
Senior Cap Stone course. This project was unique because of our client. It was our own college, the CoJMC. We had to take an objective position and work around lots of red tape. It pushed us in ways I could not have imagined. The culmination of our hard work was reworded with the honor of being the campaign our professors and administration chose to work with.
Integrated Marketing Communications Plan for Converse​
Rebranding Campaign:
My first campaign. My agency was assigned Converse. Our goal was to come up with a a campaign, strategies, and tactics based on research from MRI + and personal surveys. After learning about the demographic loyal to this brand, my team came up with "Your Chucks. Your canvas".
Code Brewing Co.
Beginning Branding and Marketing: Tasked with finding a real client in Lincoln to work with we found Code Brewing Co. A new craft brewery in a less than popular location. With Micro brews popping up everywhere, how could they compete? Especially in a college town where $3 domestics is the only deal students can afford.
Outside areas of Interest
Clubs and RSO's
Alpha Chi Omega Women Fraternity-Xi Chapter
VP Ritual Chair
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AD Club 2015-'17
PRSSA 2015-'17
3% Club
Volunteering
Feed My Starving Children
UNL's "Big Event"
Dance Marathon
Windy City Smokeout
Friendship Home
People City Mission
Skills
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-Microsoft: Chrome, Word, Excel and Power Point
Google Documents
-Apple: Safari, Pages, Keynote and Numbers
-Creative Cloud: Adobe Illustrator, Indesign, Lightroom and Premier
-Hootsuite Certified- Found Certified Professional Directory
-Proficient in Social Media, Media research and Media buying
-News writing
-PR writing
-Creative writing
-Copy editing
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